Keyword Research

Keyword Research

Keyword research is the most neglected job on the internet. Thus, the reason most website owners either get no traffic or complain they are not getting found. There are several ways to get your business or site found with simple keyword research.

 

1. Keyword Research

Keyword Research
To get your site ranked higher and found, this time consuming process is a must or you can buy software that can do most of this for you. You must have some knowledge of web search and this section will help you with keyword research.

 

Google’s Keyword Tool feature can help you find results for keywords and phrases:

Click the Tools and Analysis tab and proceed as follows:

  • Type your keyword in quotes: “your keyword” and you will see the results.
  • Type your keyword phrase allintitle:”your keyword phrase” and notice how many results come up for each phrase.

Your aim is to find the lowest keyword phrase competition as possible. But not too low, otherwise you will not rank for first page results.

Notice the various categories:

  • Competition – Click on Competition and choose the search level for your keyword
  • Global Monthly Searches
  • Local Monthly Searches
  • CPC (Cost per click) – This is an estimated value of words advertisers use

Researching how other people are using keyword phrases on their website pages, this will help your SEO efforts. Keyword research would be a waste of time if you use words that are highly competitive or do not get enough results. Focus on one page at a time, test-test-and test again.

 

2. Keyword Investigating

 

Keyword investigating is one of the most important ways to get your site found. You have performed a web search for a product or service before, so this will be a breeze. You are knowledgeable enough about your niche, and the words are waiting at your fingertips.

Let’s say you are looking for a plumber in your area. This is how it would look: “Plumber Minneapolis Minnesota“, and a list of plumbers will show up in the search result, along with the number of searches for the inquiry. Which plumber are you going to call first?

Your goal here is to find what people are searching for. This is a great way to find titles and content for your website pages also.

 

3. Other Keyword Tips

 

There are many on page solutions when performing keyword research. Your domain name is one of them. It does not have to match the name of your niche, but should reflect it.

This domain was available for Ring Lawn Care:
  • http://www.ringlawncare.com–“Lawn Care” being a keyword, this type of keyword research has boosted this sites search rankings significantly.
This domain was available for WP Business Website Building :
  • http://www.wordpress-websitebuild.comWebsite Building, find a domain closely relating to your niche.
Another one would be URL’s something like this:
  • http://www.wordpress-websitebuild.com/website-stuff-that-works-for-your-business-keyword-research/ this is great, because you could use this in a HTML file document.

Distributing your keywords and phrases on your pages should be performed in a sprinkled fashion. Your keyword research will be rewarded when you link keywords and phrases to other pages on your site. The longer you can keep readers thumbing through your pages, the better your analytics performance will be.

SEO takes time and effort to be successful, not doing any keyword research will leave a hole in your website. So why would you not take the time to do it right the first time?

Google Keyword Tool is a great way to find the keywords you are searching for, but is not the only resource:

 

 

What keyword research strategies are you implementing?

 

13 Comments

  1. I have just launched my blog promoting my mobile beauty technicians business and now realise the importance the blog is in raising my exposure which should lead to new clients. So to do this keywords looking a very important part of that.

  2. I seen your blog and it looks good to me, you have great information there. Keywords are very important for any blog or website.

  3. Hi Ring,
    I agree with your point of starting the keyword research from the domain name. A lot of new webmaster start this wrongly which result in extra work to rank for desired keyword.
    I made this mistake in my early days of blogging which resulted in a clueless first blog.
    Thanks for sharing
    Ikenna

  4. Its so true! going after such general keywords is surely a waste of time and money!

    Long tail is the best option for 90% of people out there!

  5. I think we all have Ikenna. Thank goodness we have each other to learn from as well as our own mistakes. Thanks for stopping by.
    Your site has a wealth of information and I look forward to stopping by there again.

  6. Great post – I think a lot of people miss the investigation step after they do the keyword research!

  7. I use quite a bit of long-tail for my landscape website, since we’re a local operation and focus on our direct area.
    Thanks for stopping by Jane,oh and I checked your site…I love your article about the “Snow socks for Tyres” !

  8. I have just got Market Samurai to step-up my KV research. Works fine, but a day after I purchased it they started to have issues with the rank tracking module…anyway, the KV research part works well though

  9. Thank you Joyce, I think you may have a point there. It is dis-heartening to see a beautiful WordPress website with no rankings.

  10. Hey Ring,
    This is just the point. Lots of website owners don’t know that the link between their sites and search engines is Keyword. There is no way any site with poor OnPage SEO will succeed

  11. Thank you Enstine, I completely agree. Many new website owners get frustrated, but I think they are finding sites that can help them better their SEO. Some will catch on and make efforts to increase their value. Others will just give up, because they find it is actually WORK. I say, simply read! This way there will not be so much catching up to do.

  12. Keyword research is only one step of the SEO process. If everyone relied on just “Google Keyword Tools” we all would be an authority and there most likely would be no such thing as competition. As far as low competition goes, there needs to be at least (my opinion) 3,000 searches per month for your word. Not every word or phrase will get you ranked tomorrow. Thank you for commenting Janice…you have a nice site.

  13. Hi Ringahding,
    I am choosing keyword with low competition and high global search.
    Keyword research is the basic SEO tips that every webmaster should know because all traffic and seo of website will depends only on keyword.
    Great article.

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